During my time at Cargill, I collaborated with senior leaders, product owners, developers, customers, and a team of two other designers to create innovative solutions that keep our Canadian customers informed of updates to their crop inputs accounts. For this project, I conducted usability tests on current page layouts in comparison to my proposal. Leveraging those test results, I synthesized that data into actionable items that aimed to improve user adoption of this new tool. My work for Cargill is under an NDA. Please reach out if you would like to learn more about my process and work with Cargill.
Cargill customers lacked a dedicated tool to track and manage their crop inputs, forcing them to rely on sales representatives for time-sensitive business information. This created inefficiencies, delayed decision-making, and hindered their ability to access critical data on demand.
We developed an all-in-one tool that empowers Cargill customers to make informed, data-driven decisions to enhance their business operations. This solution not only streamlines access to crucial insights but also future-proofs the design system, ensuring scalability and adaptability for evolving customer needs.
I sat down with our product owners to understand their asks and pains with the existing navigation. After our conversation, I analyzed each version of the it to find inconsistencies and opportunities. A card sort test was pulled together to learn from our users who they categorize their experience on the site. With those three elements together, I worked alongside another designer to restructure the site and create new components that were accessible and easier for our developers to code.
I performed a small case study on global navigations to understand what makes them successful or where they fall flat. E-commerce sites have to be general yet thorough enough for users to get to the exact section they need. On the other hand, sites that provide a service need to be descriptive and the UX copy should not leave room for confusion.
I also evaluated the effectiveness of our filter structure and identified that it was underutilized by users. I took this opportunity to deeply understand user needs and how they preferred to organize their information. From these insights, I optimized the filter system to be more intuitive and aligned with user behaviors, driving greater engagement and enhancing their overall experience.
Throughout this project, I enhanced Cargill's Design System by updating the cards to meet accessibility standards, ensuring they were inclusive for all users. By standardizing their implementation in Figma, I optimized design efficiency and laid the groundwork for future scalability and innovation within the system.
My time at Cargill significantly fueled my development as a designer. I honed my skills in preparing files for seamless hand-offs to developers and embraced cross-collaboration, learning how to navigate blockers with agility and efficiency. Working alongside talented designers expanded my understanding of Figma's full potential and deepened my commitment to creating accessible, user-centered designs.
Given more time on the project, I would have welcomed the opportunity to conduct user testing to uncover further insights for improving the product. My goal would be to create an experience that truly prioritizes user needs and empowers customers as business owners, ensuring the tool continues to support their growth and success.