Standardizing a Brand Presentation Template Using Figma Variables

K.S. Keller Designs - Freelance Studio

In this project, I was tasked with developing a dynamic and scalable brand presentation for a freelancer, aimed at visually showcasing their potential clients' brand identity and offering a comprehensive view of their visual assets.

The challenge was to create a presentation that was not only high-quality but also flexible and adaptable to future iterations. To expedite the design process and enhance consistency, I leveraged Figma’s powerful features—specifically variables and components. By integrating these tools, I was able to create a template that allowed for quick adjustments and seamless updates. This saves valuable time while ensuring that any brand’s visual identity remained cohesive throughout the presentation.

Role:

UX Designer

Duration:

3 Weeks

Tools:

Figma; Variables and Components

Custom Mock-Up Components

This client prioritized the need for custom mock-ups within the presentations. I used Figma to create light and dark mode versions of a laptop and phone and a customizable business card component. My client could leverage these components to truly sell their designs to clients and expedite their design work.

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I'd love to collaborate with you! Whether your product involves research or design, I'll dive in and keep your project moving.